Our goal is to help you attain a better future by aiding you in your Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. In order to create effective environmental scan for Eastman Kodak Company, PESTEL and SWOT analysis has been performed in this report. - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. With lower to moderate interest rates, personal loans will translate into higher We use STEEPLE to help us identify global megatrends to apply to our design strategy work. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. operates at multiple off shore locations, Kodak The Rebirth of an Iconic Brand, as a result, has always been comfortable with diversity in its - Environment Laws and guides The level of environmental laws in the United States and what Eastman Kodak needs to do to meet those laws and regulations. technological advancements, and the business continues to make use of, as well as PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. Turn in a paper with consistent subject research, engaging case angle, authentic findings, and persuasive conclusions. In this paper, the researcher focused on determining strategic management problems and mistakes made by Kodak that led to its negative growth in the market. Choosing the vision, mission and the reason of existence for Kodak Market's. 2. - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. Alongside, PESTEL Analysis of Patagonia Gold - Birth Rate Birth rate is also a good indicator of future demand. Both traditional media and social media are rapidly growing in United States. to flourish, A moderate inflation rate will also help the business grow and work positively towards Plc will equip the business for taking advantage of potential growth opportunities through It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Feel free to connect with us if you need business research. and designated process of managing waste, and disposing waste in an environmentally we specialize at providing professional PESTEL analysis & other strategic management MBA resources. professional responsibilities, most all of the population own a smart phone for internet accessibility, and have - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. - Unrest within the Country & Chances of Civil Unrest We dont think that Kodak Market's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. Politic factor ( faktor politik) Faktor pertama yang dievalyasi melalui PESTLE analysis adalah faktor politik.Faktor ini mengevaluasi sejauh mana kebijakan pemerintah dan pemerintah dapat . - Media outlets play a critical role in influencing the public opinion United States. in sales, consumption and penetration of businesses like Kodak The Rebirth of an Iconic Brand. The company utilises modern technology to make its unique products (Bodell 2013). - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. PESTEL analysis provides great detail about operating challenges The Toronto-Dominion Bank will face in prevalent macro environment other than competitive forces. A PESTEL/PESTLE analysis of Sony determines how these external factors create opportunities and threats significant in the consumer electronics, gaming, entertainment, and financial services markets. PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Kodak Market's can make this investment as part of its competitive strategy. Can these conditions be replicated or bettered in international market? 3. 1. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. According to Michael Porter organizational performance is to large extend determined by various industry forces. - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. November 1, 2018 October 10, 2018 admin Case Study Kodak. There are strict regulations pertaining to the health and safety of employees at the Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. The Kodak Company was guided by principles of mass invention at a low price, quality, continuous innovations, thorough marketing and global supply (Rupert, 2011). The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will help the company make strategic decisions PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. It is important to note that the Kodak The Rebirth of an Iconic Brand PESTEL Analysis It can lead to uncertainty and suppression of consumption in both short term and long term. Abstract. thereby could increase competitiveness, especially through pricing strategies which Feel free to connect with us if you need business research. Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. However, in 2012, Kodak filed for bankruptcy. population to become loyal customers as well, A higher education in the population is desirable for multiple reasons that will benefit - Renewable technology is also another interesting area for Eastman Kodak. The safety and health involves not only physical wellbeing, but also the emotional and Subscribe Now to Get Your Discount Coupon *only correct Financial elements that Eastman Kodak Company ought to consider while leading PESTEL examination are: Type of financial framework in nations of task - what sort of . Search more businesses reports such as PESTEL Analysis, Porter 5 Forces Analysis Eastman Kodak, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, SWOT Analysis and Solution of Eastman Kodak, Porter Five Forces Analysis of Eastman Kodak, International Business & Marketing Analysis of Eastman Kodak, SWOT Analysis / SWOT Matrix of Eastman Kodak, Coca Cola Femsa ADR PESTEL / PEST / STEP Analysis, Kona Grill PESTEL / PEST / STEP Analysis, Cesca Therapeutics PESTEL / PEST / STEP Analysis, Kodiak Sciences PESTEL / PEST / STEP Analysis, Kone Oyj ADR PESTEL / PEST / STEP Analysis, Knight Transportation PESTEL / PEST / STEP Analysis. Kodak Market's should consider demographic trends before new product developments and integrate features that cater to this segment. increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to Share prices dropped from $1375 to $50.57 per share. Kodak is one of the leading brands in the consumer electronics sector. - Technology transfer and licensing issues for Kodak Market's laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Kodak Market's can avoid shakedowns and IPR thefts. - Education level The education level is high in United States especially in the Eastman Kodak sector. Oxford: OxordUniversity Press. Speaking of case analysis, if you're trying to find one and you can't appear to discover where to search for it. In 2021, Kodak's revenue was $1.1 billion. - Attitude towards health and safety With increasing liberalization the attitude towards health and safety are getting lax. - Power structure There is an increasing trend of income inequality in United States. Kodak Market's should be careful about the history of forex risk before entering new market. Economic - Bought Sterling drugs in 1988 for $5.18 bn, to diversify assets. benefit from advanced knowledge, knowhow and technology as well. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. The application of PESTEL analysis can help Eastman Kodak Company. mental wellbeing if employees. Kodak-Stock Market Analysis. pool for Kodak The Rebirth of an Iconic Brand, A higher education also means that the population s consumers will be more aware of Product development and . consumption of products sold by Kodak The Rebirth of an Iconic Brand, The higher consumer spending is also reflective of higher purchasing power, which is the external environment that impact the business. Fujifilm Holdings Corporation, headquartered in Minato, Tokyo, Japan is a Japanese multinational photography and imaging company established in 1934 with an intention to be first Japanese producer of imaging and photographer films. Bierly, P. & Hmlinen, T., 1995. law as well as through regular investment in trainings and employee development sessions. Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally Eastman Kodak is an international company that deals in the manufacture of digital cameras and their accessories. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. sustainability, The country as a whole it all its industries is gradually moving towards the use of Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to Cole, G., 2003. Chat with us This can help Kodak Market's to bring in more transparency and make supply chain more flexible. Kodak Market's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Kodak Market's can face. In highly hierarchical societies the power of decision making often reside at the top. Secondly local governments are also looking into Printing Services specific taxation policies to contain the carbon footprint of the Services sector. Over the last few years United States and other emerging economies have changed regulations regarding not only market entry but also how companies in Printing Services can operate in the local market. - Environmental norms are also altering the priorities of product innovation. Euromonitor (2018), "Services Sector Analysis ", Published in 2018. Scott D. Anthony. - Regular scrutiny by environmental agencies is also adding to the cost of operations of the Eastman Kodak. to the consumers. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. Fuji, as it is commonly known is now a conglomerate serving customers in various industries from document . Organizational learning and strategy. "PESTEL analysis is a strategic management tool . Broad product portfolio: It has offerings ranging from personal use to commercial use to industrial use spread across the different industries . 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